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A small Austrian start-up developed a mobile app that helps small-scale farmers optimise crop yield using sustainable practices. They faced several hurdles:
• Tight budget for expansion and marketing activities.
• Small farmers were cautious about adopting new technology.
• Needed to adapt the app and communication strategies for the Dutch market.
• Lacked a physical presence or local team members in The Netherlands.
• Assisted in translating the app into Dutch using agricultural terminology.
• Modified the app to meet the preferences of Dutch users.
• Organised small group sessions with local farmers to gather feedback and build trust.
• Launched a free trial period for early adopters to experience the app’s benefits.
• Connected our client with agricultural cooperatives to promote the app.
• Coordinated workshops on sustainable farming practices, positioning the app as a valuable tool.
• Leveraged local social media platforms to reach target users.
• Implemented a programme encouraging existing users to refer others.
• Acquired over 500 active users within nine months.
• Achieved a user retention rate of 80% after the trial period.
• Generated €50,000 in subscription fees in the first year.
• Received high user satisfaction ratings, leading to solid testimonials.
• Helped farmers reduce chemical fertiliser use by 15% and increase crop yield by 10%.
• Managed to keep expansion costs low, achieving a customer acquisition cost 25% below the industry average.