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Target Markets: Austria, Slovakia
A medium-sized Swedish company offering compact recycling units for small businesses, aimed to expand into Austria and Slovakia. Their challenges included:
• Navigating varying waste management regulations in two countries.
• Limited funds for extensive legal support and market entry strategies.
• Low awareness of their brand in Central Europe.
• Competition: Facing established local competitors with a strong market presence.
• Provided clear, concise guides on waste management laws in Austria and Slovakia.
• Created step-by-step checklists to ensure adherence to essential regulations.
• Recommended starting in smaller cities with less competition before moving into larger markets.
• Suggested affordable marketing channels like local business networks and trade associations.
• Arranged pilot programmes with small businesses to generate testimonials and case studies.
• Secured speaking opportunities at industry seminars and workshops.
• Helped articulate their unique benefits, such as cost savings and ease of use.
• Identified opportunities to collaborate with complementary service providers.
• Market Penetration:
o Austria: Secured 25 small business clients in the first year.
o Slovakia: Gained 15 clients within eight months of entry.
• Generated combined sales of €200,000 in the first 18 months.
• Kept expansion costs under budget by 15% through efficient strategies.
• Differentiated themselves by focusing on underserved small businesses.
• Increased brand recognition through positive word-of-mouth and local endorsements.