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A small Finnish start-up specialising in eco-friendly water purification systems for rural communities, sought to enter the Austrian market. Their challenges included:
• Minimal understanding of Austria’s rural water needs and regulatory environment.
• Tight budget for market research and expansion activities.
• No existing relationships with local distributors or community organisations.
• Limited proficiency in German hindered effective communication with potential partners.
• Conducted a focused study on rural regions in Austria with water quality issues, identifying areas with the highest need.
• Provided a summary of essential regulatory requirements, reducing the need for extensive legal consultations.
Strategic Introductions
• Connected our client with two regional distributors interested in sustainable solutions.
• Introduced them to non-profit organisations working in rural development.
• Assisted in translating essential marketing materials into German.
• Provided a workshop on Austrian business culture and etiquette.
Affordable Marketing Strategies
• Advised on utilising social media and local online forums to reach target communities.
• Coordinated co-marketing initiatives with local partners to share costs.
• Launched their products in three rural regions within six months.
• Achieved sales of €150,000 in the first year, exceeding their goal by 20%.
• Reduced expansion expenses by 30% through shared marketing and efficient resource use.
• Improved access to clean water for over 5,000 residents in rural areas.
• Established ongoing relationships with local distributors and NGOs for future projects.